Brand Strategy & Visual Identity

Client: Junet Jewelry

Project Overview

Junet Jewelry is a modern artisan brand offering minimalist, timeless jewelry in warm, earthy tones. I partnered with founder Elena Marlowe to craft a cohesive visual and verbal identity from social media to packaging that reflects quiet elegance and refined simplicity.

The Challenge

Create a brand experience that feels elevated yet approachable, blending modern sophistication with natural warmth. The identity needed to reflect both craftsmanship and emotional resonance.

Creative Strategy

We focused on a calm, neutral aesthetic using taupe, clay, and caramel tones. The tone of voice was shaped around timeless elegance, effortlessness, and emotional connection. A stylized, organic logo adds personality without disrupting the minimal look.

Visual Identity Highlights

• Color Palette: Warm neutrals (taupe, sand, caramel)

• Photography: Soft textures, natural light, skin-to-jewelry focus

• Typography: Clean sans-serif + handwritten script for warmth

Brand Voice

• Elegant yet grounded

• Poetic

• Feminine

• Clear, emotional, and minimal

Brand Archetype

The Innocent: Embracing purity, grace, and simplicity
The Creator: Focused on originality, craft, and quiet artistry

Together, these archetypes reflect a brand rooted in beauty, meaning, and authenticity.

The Result

A cohesive and emotionally compelling brand presence — from logo and packaging to social media storytelling — that speaks to modern, style-conscious women who value thoughtful design.